Using Turf Analysis Xlstat Software In Sensometrics
Take advantage of a solution that speaks your language (products, assessors, attributes.) TURF Analysis Software – Choosing the Best Software for Your NeedsAfter opening XLSTAT, select the XLSTAT / Sensory data analysis / TURF command, or click on the corresponding button of the XLSTAT-Sensory data analysis button.USING TURF TO OPTIMIZE PRODUCT PORTFOLIOS 5 Data requirements and preparation A TURF study requires a data set that consists of: Data from at least 100 people, and ideally many more For each person, measurements of the appeal of three or more different alternatives, which are typically products or content. XLSTAT Sensory is the solution for sensory data analysts who want to gain valuable time by using the most recent methods available. A reference software in sensometrics: Preference Mapping, CATA, Panel Analysis, Discrimination tests and many more. XLSTAT Sensory, sensory analysis statistical tools in Excel.
Given that any score over 8 means that the consumer will select that option, TURF analysis looks for the combination of 5 bubblegum options with greatest reach and frequency. A market researcher will ask a panel of consumers to score each bubblegum option (portfolio) on a fixed scale of 1 to 10. Under these alternatives are different subsets of alternatives which are selected to construct portfolios.Let’s look at an example – consider a confectionery company that is looking to narrow down a list of 20 different bubblegum options to the five that will reach the most number of consumers.
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